About Speaker

Mrs. Chitra Baskar

Director

XFactor Innovations, Chennai

Mrs. Chitra Baskar is a Management graduate from Apollo Hospitals, a leading corporate hospital in the world. She started her career as a Management Trainee at Apollo Hospitals and within a short span of time progressed to head the PR Department. She was in charge of 9 units of Apollo Hospitals during her tenure.

The aggressive nature of Ms. Baskar spurred her to set up her own organization for the purpose of increasing visibility and revenue of hospitals. She helped set up their in-house marketing departments. She was instrumental in educating numerous hospitals and doctors on the importance of marketing in increasing brand value and revenue.

Her vision shaped the small design studio she started in 2008 into a company offering 360 degree marketing services from Marketing Consulting and designing to Medical Tourism. The company now has 4 sister concerns and handles over 250 hospitals and diagnostics centers with 2000+ doctors in South India in its network. The growth has been phenomenal with the present team size of 10 Consultants among other professionals. Under her able leadership, XFactor has scripted success stories for numerous hospitals ranging from a 20 bedded hospital to a 2000 bedded Medical College. XFactor Group is the only company that offers specialized marketing services for hospitals.

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